Matheus Andrade

Matheus Andrade is a seasoned marketing professional with extensive experience in customer journey management and digital transformation. Currently serving as a Senior Marketing Consultant at TIM Brasil since October 2022, Matheus focuses on implementing and enhancing user-centric journeys. Prior to this, as a Senior Product Analyst at Falconi, Matheus was instrumental in the digitalization of project management workflows. At Oi, Matheus held roles as an Agile Product Owner for the company's AI initiative and as a Digital Relationship Resident, gaining expertise in UX studies and KPI validation. Earlier experiences include a Pleno Designer role at Escola Eliezer Max, freelancing for various institutions, and creative contributions at the Observatório de Favelas. Matheus holds a degree in Communication Social from Faculdades Integradas Hélio Alonso, and has pursued additional coursework in audiovisual communication at Universidade Federal do Rio de Janeiro.