Matthew Hall

Matthew Hall is currently the Vice President of Loyalty at Tim Hortons, a position held since 2025. They have extensive experience in loyalty and partnership management, having previously worked at Air Canada as Head of Loyalty Planning and Development, as well as in various leadership roles at Aimia Inc and Aeroplan. Matthew's earlier career includes positions at EHS Brann, Ogilvyone Worldwide, and Equifax, showcasing a robust background in account management and business intelligence. They earned a BSc with honors in Psychology from The University of Kent, completing their degree in 1999.