Patrick Higgins

Patrick Higgins is a seasoned marketing professional currently serving as Senior Marketing Manager at Timberland, a VF Company, since January 2016. In this role, Patrick leads a team of seven in formulating and implementing media and retention strategies, managing a marketing budget of over $20 million. Previous positions include Senior Manager of Marketing Analytics and Technology at Timberland, where Patrick enhanced eCommerce analytics and consumer insights, and Ecommerce Analyst roles at Kurgo and Timberland, focusing on digital sales and web performance optimization. Patrick also gained experience as a Business Systems Analyst at Liberty Mutual Insurance, overseeing key projects related to content management systems. Educational credentials include a Bachelor of Science in Business Administration with a focus on Marketing and Geography from UNH Peter T. Paul College of Business and Economics.