Martin Lindstrom

Martin Lindstrom is a renowned branding and culture transformation expert, serving as the host of "Why Do We….?" on Newsweek since March 2024. Recognized by TIME Magazine as one of the World’s Most Influential People and consistently listed among the Top 50 Business Thinkers by Thinkers50, Lindstrom's expertise spans consumer psychology, innovation, and neuro-marketing research. Founder of Lindstrom Company, Lindstrom utilizes expertise to enhance company cultures and drive brand success. An accomplished author, works include New York Times best-sellers such as "BrandWashed," "Buyology," and "Small Data," with the latest book, "The Ministry Of Common Sense," receiving significant accolades.