Social And Paid Media Manager

The Role TimelyCare is seeking a Social & Paid Media Manager to elevate our brand presence, engage target audiences, and deliver measurable results through innovative campaigns and tactics. The ideal candidate will blend technical expertise and creativity to deliver performance metrics, such as impressions, engagement, and conversations, with ongoing optimization efforts. The role involves strategically managing paid media initiatives and organic social content to expand our brand’s reach and engage our online community.

What You'll Do

• Social Media Strategy:
• Develop and execute comprehensive b2b and b2c social media strategies to increase brand awareness and engagement.
• Identify trends, insights, and best practices to continuously improve performance.
• Content Creation & Management:
• Create and curate high-quality, engaging content tailored to each social platform.
• Oversee the publishing schedule and manage daily interactions across all social media channels.
• Community Management:
• Build and engage an online community of followers, fostering meaningful interactions and brand loyalty.
• Respond to audience interactions in a timely and professional manner.
• Paid Media Strategy & Execution:
• Plan, implement, and optimize paid media campaigns across platforms, focusing on achieving KPIs, such as conversions and engagement rates.
• Collaborate with creative and analytics teams to ensure visually engaging and performance-driven campaigns.
• Analytics & Reporting:
• Monitor, analyze, and report performance metrics (impressions, engagement rates, conversions, etc.) to inform strategy improvements.
• Provide insights and actionable recommendations based on campaign performance.

What You Bring

• Proven experience in social media strategy, paid media management, and content creation, with a consistent track record of delivering measurable results.
• Proficiency in social media management platforms (e.g. Sprout Social), content creation tools (e.g. Canva, Adobe), AI content development tools (e.g. ChatGPT, Jasper, Writer), and digital ad management platforms (e.g., Facebook Ads Manager, Google Ads, Demandbase, 6sense).
• 5+ years of experience in a relevant role within digital marketing, social media, or paid media.
• Strong data analysis skills, with the ability to interpret metrics and translate them into actionable strategies.
• Excellent communication and collaboration skills for cross-functional collaboration with creative and analytics teams.

Who You Are

• A strategic thinker who balances creative vision with data-driven decision-making.
• A compelling storyteller with the ability to create and coordinate engaging social content that aligns with overarching brand goals.
• Detail-oriented with strong project management skills, capable of handling multiple campaigns at once.
• An adaptable and proactive problem solver who thrives in a fast-paced and results-oriented environment.
• Passionate about building communities and delivering value through social and paid media experiences.

Benefits + Perks

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture