Lais Rezende

Lais Rezende is an accomplished professional with extensive experience in marketing and customer relationship management (CRM). Currently serving as a Senior Engagement and CRM Analyst at Neon, Lais leads CRM projects aimed at enhancing customer engagement and product conversion. Previous roles include Marketing and CRM Analyst at Guiabolso and Santander Brasil, where Lais developed marketing strategies focused on Open Finance and customer segmentation, as well as enhancing internal engagement through cultural programs. Lais began a career in marketing with roles at numbr. and Buffet Recanto da Folia, fostering skills in administrative structure and event marketing. Educational qualifications include an MBA in Marketing from USP/Esalq and a Bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie.