Kanika Arora

Kanika Arora is an experienced growth marketer currently leading the mobile growth and marketing initiatives for the News and Entertainment division at Times Internet since December 2019. Responsibilities include user acquisition, engagement, retention, analytics, brand management, and partnerships, overseeing a portfolio of over 30 mobile applications such as Times of India, NewsPoint, and Gaana. Prior to this role, Kanika worked in PR and communications at Inditex for Zara and Massimo Dutti, where duties involved managing communication platforms and app store optimization. Kanika's career also includes experience as a business development specialist at Teachwell Professional Studies Institute. Kanika furthered professional education at GrowthX® and holds a degree from Symbiosis Centre for Management Studies in Pune.