Jennifer Naegeli is a seasoned professional with extensive experience in performance marketing, currently serving as the Director of Client Strategy at Tinuiti since September 2010. In this capacity, Jennifer leads digital strategy for global brands, collaborating with various channel experts to enhance client performance strategies and optimize budget allocations for achieving business objectives. Previous roles within Tinuiti included Senior Team Lead for Paid Search and Account Executive, where Jennifer successfully managed teams and client accounts, contributing to impressive client retention and profitability metrics. Earlier experience includes a Social Media Freelancer role at LaForce + Stevens, where Jennifer significantly increased social media engagement for clients. Jennifer holds a Bachelor of Arts in English Rhetoric from Binghamton University and a Bachelor's degree in Advertising and Marketing Communications from the Fashion Institute of Technology.
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