Hannes Sörman

Hannes Sörman is a skilled UX professional with extensive experience in user experience design and interaction design. Currently serving as UX Lead at Tipico since October 2017 and co-founding Nordic UX in March 2020, Hannes has a strong background in leading creative processes, producing designs, and ensuring quality control to balance business goals with user satisfaction. Previous positions include UX Lead at bwin, where responsibilities encompassed team management and cross-functional alignment, and roles as Interaction Designer at Mindsnake Information Systems AB and Zoorum AB, focusing on user research, usability evaluation, and human-computer interaction. Hannes holds a Master's degree in Interaction Design from Umeå Universitet, obtained between 2007 and 2012.