This University of Texas alum made the move to Houston with the opportunity to work for Lone Star Sports & Entertainment, an affiliate of the Houston Texans. In this role, she was able to plan events and learned the craft of brand media. She planned, executed, and even designed creative for multiple collegiate football games and international soccer matches. With the Texans, she was able to continue her in-game entertainment experience as she managed promotions, performances, and on-field timing on game days. Her curiosity for all things digital - along with her deep analytical skills - took her to the media side, where she now ensures client’s requirements are not only met but surpassed. She oversees campaign planning, optimization strategies and performance success for all of the clients.
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