Henrietta Sung

Henrietta Sung has a diverse and extensive work experience spanning over two decades. Henrietta is currently working as a Program Design Manager at tiptap, where they are responsible for mentoring customers throughout the program setup, design, training, and in-market phases. Henrietta also supports the Sales Manager in onboarding clients and training them on campaign management tools.

Prior to their current role, Henrietta worked as a Consultant at Consult44, where they provided freelance business and marketing consulting services to startup businesses. Henrietta also served as a Cantonese moderator for focus groups and in-depth interviews.

Henrietta also has entrepreneurial experience as the CEO/Partner of Event Enroute Inc., a boutique event management company. In this role, they generated business and established relationships with clients for their marketing event needs. Henrietta also managed the overall business operations, including sales and marketing, business development, accounting, human resources, and project management.

As the General Manager of Shoushin, a traditional Japanese sushi bar, Henrietta successfully managed the overall business operations, including accounting, sales and marketing, human resources, and business development. Under their leadership, the restaurant became profitable within a few years.

Their previous experience includes working at Ipsos ASI as a Brands Communications Manager, overseeing brand communications and marketing activities for multiple cities in Canada. Henrietta also worked at Ipsos (formerly known as Synovate) as a Marketing Manager, where they headed marketing communications and public relations support for three offices in Canada.

Before joining Ipsos, Henrietta served as a Marketing Manager for Asia Pacific at AMI/Synovate. In this role, they were responsible for marketing and sales initiatives, including client targeting, project management, and publication of the annual Asia Pacific Market Handbook.

Overall, Henrietta Sung's work experience showcases their expertise in program design, business and marketing consulting, event management, brand communications, and marketing strategy development.

Henrietta Sung has a B.A. Hons degree with Specialists in Linguistics and a minor in Anthropology and Chinese Studies from the University of Toronto. Prior to their university education, Henrietta attended York Mills Collegiate Institute, though no specific degree or field of study is provided.