TKM - TecKnowMetrix
Yannis Belrhiti-Alaoui has experience in marketing, commercial development, entrepreneurship, and retail. Current RESPONSABLE DU MARKETING ET DU DEVELOPPEMENT COMMERCIAL at TKM - Technology Knowledge Metrix. Previously worked as an Associé gérant at Adennis, Collecteur at La Poste Groupe, Employé service restauration at HANGOVER FRESH POUTINE, and Employé de magasin at Groupe Casino. Holds a Bachelor's degree in marketing from IDRAC Business school and a D2E degree in entrepreneurship from Université Grenoble Alpes.
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TKM - TecKnowMetrix
TKM is a consulting company in innovation and a software editor for Business Intelligence purposes. Started almost 10 years ago, TKM extracts decisional signals out of Big Data in the Science & Technology Literature. TKM intervenes at the conjunction between strategic Marketing, R&D and decisional information. Ad-hoc requirements, service contracts or technical assistance? * Market studies: TKM positions your project in relation to market needs, interviews your future clients, identifies your competitors, defines your strategic segmentation and puts forward a plan of action. * Application research: TKM identifies all the markets in which your technology may be applied and targets industrial partners who will be useful for your success. * Surveillance: TKM undertakes the surveillance of your markets, competitors, new products and patents, and, in addition, makes these IP Metrix™ surveillance and analysis tools available to you. * State of the art: TKM describes your project environment and helps you make the right R&D decisions. * Industrial property strategy: TKM optimises and enhances your patents, checks your freedom to operate and advises you on your new patents to protect and strengthen your assets. * Mapping: TKM maps patents, key players and their business networks and competencies in order to identify partners, members and clients or to determine the innovative potential of a branch or region.