Elvire Laurans

Elvire Laurans is an experienced professional with a robust background in strategic planning and positive innovation. Currently serving as the Head of Positive Innovation and co-creator of the Atelier des Sols Vivants at Sparknews since October 2021, Elvire has also been the Strategic Planning Director at TLC Marketing France since December 2011, where responsibilities include leading the French planning department. Previous roles include strategic planner at TLC Marketing (November 2011 - Present), responsible for content and strategic planning at Passage Piéton (November 2008 - November 2011), and project manager assistant and strategic planner at Tribal DDB (January 2008). Additional experience encompasses consulting roles at oriental Marketing services and media strategy consultancy at Ailleurs Exactement, along with freelance positions for Adidas and logistics management during the Pirelli Calendar launch. Elvire holds a Masterclass 21 certification in sustainable strategy from CentraleSupélec and has pursued studies at Université Paris Dauphine - PSL and Paris-Pantheon-Assas University.