Dana Harel Tayer

Dana Harel Tayer has held a variety of roles in marketing, HR, and business development. From 2022 to present, they have been the Head of Marketing at TLV Partners. From 2018 to 2022, they were a Marketing Manager and Marketing Specialist at YL Ventures, an American-Israeli venture capital firm investing in early-stage Israeli cybersecurity entrepreneurs. During this time, they strategized and implemented the firm's marketing and communications activities, and built the firm's digital presence through social media management, email marketing campaigns, marketing automation implementation and website & SEO optimization. From 2016 to 2018, they were a Marketing & Business Development Associate at PwC Israel, a leading professional services firm (assurance, tax, and advisory) in the Israeli market. During this time, they implemented and delivered strategic business plans for revenue growth, identified and generated new business opportunities, conducted market research, and collected and analyzed business intelligence. From 2011 to 2016, they were an HR Specialist and Organization Development at Kenes Group, a leading provider of global meeting and association management services. During this time, they created and implemented cross-company processes, procedures and policies, managed budgets and annual personnel forecast plan, and identified departments' developmental needs and created long-term training programs. From 2014 to 2015, they were a Marketing Intern at SodaStream International, Ltd. as part of an exclusive student internship program in collaboration with Calcalist, mentored by VP Marketing. During this time, they enhanced the company website's user experience through research and understanding the user journey; purchase process, content, and design, and translated the global strategy to a local perspective and prepared marketing materials for the retail chains with market trends, new products, and re-branding information.

Dana Harel Tayer completed their Master of Business Administration (M.B.A.) in Marketing, Advertising and Digital Media from The College of Management Academic Studies in 2015. Prior to that, they obtained a Bachelor's Degree in Media Studies and Management from The College of Management Academic Studies in 2014.