Nicole Shain

Nicole Shain is a seasoned marketing professional with extensive experience across various senior management roles in demand generation and customer marketing. Currently serving as the Senior Manager of Demand Generation at TMA Systems since July 2024, Nicole previously held the position of Senior Manager of Marketing at Thinkific and Senior Manager of Customer Marketing at Absorb Software, where responsibilities included driving customer engagement and advocacy. Prior roles at LafargeHolcim and VistaVu Solutions focused on growth and innovation in marketing strategy, achieving significant revenue increases and market share expansion. Nicole's career began at SMART Technologies, where product marketing initiatives led to substantial revenue generation. Nicole holds a Bachelor of Business Administration in Marketing from The University of British Columbia.