Blake Liu

Blake Liu has extensive experience in key account partnership and business development within the luxury sector, currently serving at Tmall Luxury since February 2025. Previously, Blake held the position of User Growth Director at SEPHORA from April 2024 to October 2024, and served as Director of Customer Acquisition and Retention at FARFETCH from December 2018 to July 2023. Blake's expertise spans performance marketing, customer relationship management, promotions, and customer operations. Earlier roles include Director of Customer Acquisition and Head of Performance Marketing and Analytics at JD.COM and Co-Founder and Lead Product Manager at BlackDragon, both held between April 2016 and December 2018. Blake began the career as a Data Specialist at MarketShare from March 2015 to February 2016. Academic qualifications include a Master's degree in Integrated Marketing Communication from Northwestern University and a Bachelor of Business Administration in Marketing from Shanghai Jiao Tong University.