Tmall
Dian (Lydia) Lin is a seasoned professional with extensive experience in business operations and technical support. Currently serving as a Senior Business Partner Operations Specialist at Tmall since August 2023, Dian previously held the position of Technical Support Engineer II at Dell Technologies, where responsibilities included collaborating with Cisco and VMware for technical support on high-end converged infrastructure storage products and hosting a Dell Open Day event with corporate leadership. Earlier roles included Operations Executive at CollabCentral, where Dian contributed to innovation coaching services, and Business Development Specialist at ACTiVATiON Group, focusing on market analysis and project development. Additional internships at MRM//McCann and ACTiVATiON Group provided exposure to account management and event coordination. Dian holds a Bachelor's degree in Business Administration and Management from The University of Sheffield.
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Tmall
Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was China’s largest platform for brands and retailers in terms of gross merchandise volume in 2014. Launched in February 2014, Tmall Global (www.tmall.hk) is an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall.com. Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China. Tmall.com is a business within Alibaba Group.