Amira Y. is a seasoned marketing professional with extensive experience in various leadership roles across both corporate and governmental sectors. Currently serving as Head of Marketing at TMT Finance since April 2024, Amira previously held the same title at Haymarket Media Group, where significant achievements included mobilizing a team to achieve over 14% year-over-year growth and targeting 20% growth for the following year. Prior experience includes a Senior Marketing and Campaigns Manager role at the Department for Transport in the UK, where a prominent COVID-19 campaign was successfully delivered. Amira also owned and managed a café, developed robust promotional strategies, and was the Head of Marketing for a major FIFA tournament. Early career experience featured international brand management at Mondelez International, specializing in emerging markets. Amira holds an MBA from Oxford Brookes University and a BA Hons in Tourism Business Management from De Montfort University.
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