Sam Helmer serves as the Coördinator Strategic Program Circularity and Materials for High Tech at Holland High Tech, focusing on enhancing circularity and strategic autonomy in the HTSM sector. With a strong background in business development, Sam has been instrumental as the Business Development Manager for Smart Manufacturing at TNO since 2013, fostering public-private partnerships to boost the Dutch Manufacturing Industry, particularly in High Tech Machinebuilding. Previously, Sam contributed to economic growth in Brabant as Project Manager for New Business Development at BOM and managed sales at Imtech ICT. Sam's academic involvement includes lecturing in advanced B2B marketing at TU Delft. Sam holds a Master's degree in Management of Innovation from Delft University of Technology, emphasizing expertise in innovation and strategic planning across various roles, including at Oce and Philips.
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