Anneliese Hoffmann

Anneliese Hoffmann is a dynamic marketing professional with extensive experience in customer marketing, project management, and email campaign execution. Currently serving as Customer Marketing Manager - Fintech at Toast since September 2022, Anneliese develops strategic marketing plans and executes comprehensive campaigns aimed at driving conversions. Previous roles include Associate Project Manager and Email Senior Account Coordinator at Merkle, where Anneliese managed email campaigns for retail brands, ensuring optimal engagement through testing and quality assurance processes. A background as Senior Marketing Analyst at Enova International involved managing marketing efforts and analyzing performance metrics, while earlier positions at NITS Solutions and Skillo Inc. provided foundational experience in marketing planning and digital content creation. Anneliese holds a Bachelor’s degree in Communication with a focus on Advertising from Michigan State University.