Katiana Mashikian

Katiana Mashikian is a seasoned Senior Copywriter at Toaster, where since May 2019, Katiana has led storytelling and content creation for notable clients such as Google and Mercari. As a self-employed Marketing Strategist, Copywriter, and Social Media Marketing Consultant since September 2017, Katiana drives brand identity and digital marketing strategies for various clients. Previously, Katiana served as Senior Content Curator and Marketing Coordinator at Ticketfly, significantly scaling the B2C email marketing program to exceed $10 million in annual ticket sales. Early career experience includes roles as Content Curator at WillCall, where event curation and artist booking were key responsibilities, and as Director of Marketing and Promotions at KUSF.org, driving brand growth through an enhanced ticket giveaway program. Katiana holds a Bachelor of Arts in Media Studies and Fine Art from the University of San Francisco.