Freddy Tu

Freddy Tu is a Product Manager at Toca Boca since November 2023 and serves as a Board Member at Hjorth Insights AB since July 2021. Previously, Freddy held roles at Paradox Interactive as a Business Owner and Brand Manager, contributing to the strategic growth of the Stellaris franchise and establishing its brand foundations. Freddy also worked as a Global Brand Manager at DICE, where foundational brand strategies for the Battlefield franchise were developed, and as an International Product Manager at Ubisoft, supporting various marketing strategies and Go-To-Market plans. Freddy holds a Bachelor of Business Administration in Marketing & International Management from HEC Montréal, completed in 2008.