Nicholas Kwan

Nicholas Kwan is a seasoned professional in user acquisition, currently serving as the Senior User Acquisition Lead at Yelp since March 2018. In this role, Nicholas manages Yelp's B2B paid acquisition efforts, focusing on attracting small and medium-sized business owners to the Yelp for Business platform through strategic campaigns across various digital advertising networks. Prior to Yelp, Nicholas held multiple positions at QuinStreet, including Senior Manager of Paid Search, where responsibility included managing SEM campaigns for the EDU vertical. Nicholas began the career as a Pay-Per-Click Advertising Intern at Socialize, Inc., and has accumulated experience in marketing and education through various roles, including a Pledge Educator and a Marketing Intern. Nicholas holds a BA in Business Management Economics from the University of California, Santa Cruz.