Marcello Messina

Worldwide Head Of Global E-business Director at TOD'S

Marcello Messina has extensive work experience in the field of e-commerce, CRM, and digital marketing. Marcello has held various leadership roles in well-known companies such as TOD'S, FURLA, Gruppo Coin Spa, and PERCASSI. Marcello has been responsible for driving online and direct business revenues, developing e-commerce strategies, managing omnichannel customer experiences, and overseeing teams across multiple countries. Marcello has also launched successful e-commerce projects and managed digital activities for various brands. Overall, Marcello's expertise lies in e-commerce, CRM, and digital marketing strategies in the retail industry.

Marcello Messina began their education in 1996 at Politecnico di Torino, where they pursued a Computer Engineering Degree through a partnership with Texas Instruments London. Marcello'sfield of study focused on internet based applications, and they completed this program in 2001. In 2002, Marcello joined Telecom Italia Learning Services to pursue a Master's Degree in Project Management and Effective Communication, which they completed in 2003.

In addition to their formal education, Marcello Messina has also obtained several certifications. In 2006, they received a certification in Category Management from KPMG, followed by a certification in Strategic & Operational Marketing from the same institution in 2007. In 2008, they obtained the Trinity Exam ISE II certification, which is the second stage of the 'Independent User' level of the CEFR, from EF International Language Centers for Professionals. In 2009, they obtained the Trinity Exam for Business ESOL for Work qualifications from the same institution. Lastly, in 2010, Marcello obtained a certification in Landing Page Optimization from MECLABS Institute in Orlando, Florida, and in Email Marketing Management from the same institution in Miami, Florida.

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