Serena Castrignano

Serena Castrignano is a seasoned professional in digital content coordination and editorial management, currently serving as Digital Content Coordinator at TOD'S since July 2021. In this role, Serena oversees creative project management and the production of localized content, collaborating closely with international teams for shooting and materials. Previously, as Digital Copywriter Coordinator at TOD'S, responsibilities included writing for various digital touchpoints, managing newsletters, and supporting CRM activities. Serena's career also includes significant experience at Condé Nast Italia, where roles spanned from Vogue Talents Editor and Special Projects Coordinator to Fashion Editor Assistant for Vogue Italia, focusing on project management, communication strategy, and editorial coordination. Educational background includes ongoing studies at Università degli Studi di Bari and a diploma from Liceo scientifico Marie Curie.