Ario Fajar

Ario Fajar is an accomplished marketing leader with over 15 years of experience across diverse industries, including media, pharmaceuticals, food & beverage, and transportation. He currently serves as Vice President of Marketing at PT Toffin Indonesia, where he oversees the development and execution of comprehensive brand strategies, strengthens market positioning, and ensures consistent messaging across all communication channels.

In this role, Ario leads integrated marketing campaigns spanning digital (SEO/SEM, social media, email marketing), traditional media, and nationwide events. He leverages data-driven insights to optimize marketing performance, enhance customer engagement, and drive business growth. Beyond strategy, he manages cross-functional teams, budgets, and partnerships to ensure Toffin’s continued leadership in the coffee and beverage industry.

Previously, he advised PT MRT Jakarta as a Social Media Consultant, strengthening digital engagement and community presence, and held key roles as Marcomm Manager at PT Soman Indonesia and Editor at SWA Magazine. Ario began his career as a business journalist at Kompas Group, building a strong foundation in storytelling and market insights.

His expertise spans strategic brand management, digital marketing, media relations, and customer engagement for both B2B and B2C models. Recognized for delivering impactful campaigns and measurable results, Ario has been honored with awards such as Marketing Team of The Year (2025), Brand Communication Champ (2024) and Product of the Year (MIX Marcomm Magazine).