Craig Lancaster

Craig Lancaster has a diverse work experience spanning from 2001 to 2022. Craig began their career as a Machinist at Roush Yates Racing Engines, where they disassembled engines, operated manual mills and lathes, and used Sunnen hones to alter and create parts. In 2013, they transitioned to the role of Pricing Analyst at Roush Yates Performance Products before joining MAHLE Motorsports as a Sales and Marketing Coordinator.

In 2018, Craig took on multiple roles simultaneously. Craig co-founded White Blaze Productions, a marketing company, and also served as a Co-Managing Partner at White Blaze Marketing. At White Blaze Marketing, they planned strategically with SMB partners, utilized outbound marketing and prospecting tools, and provided ongoing account management to clients.

Craig's involvement in the community includes being a Member of the Board of Trustees at the Blue Ridge Parkway Foundation since 2018. More recently, they became a Member of RevGenius in 2022. Additionally, Craig started working as a Sales Development Representative at Toggl in August 2022.

Throughout their career, Craig Lancaster has gained experience in sales, marketing, account management, strategy planning, and community involvement.

Craig Lancaster has a strong education background in business and management. Craig started their academic journey at Gardner-Webb University, where they earned a Bachelor of Science degree in Business Administration from 2009 to 2011. Following that, they pursued further education and obtained a Master of Business Administration degree in Business, Management, Marketing, and Related Support Services from Gardner-Webb University from 2011 to 2013.

In addition to their formal education, Craig has also obtained two notable certifications. In October 2008, they achieved the CPIM (Certified in Production and Inventory Management) certification from APICS. This certification demonstrates their expertise in production, inventory control, supply chain management, and operations planning. More recently, in March 2021, they acquired the Google Ads - Search Certification from Google. This certification attests to their proficiency in managing and optimizing Google Ads campaigns for search advertising.

Overall, Craig Lancaster stands out as a highly qualified professional with a solid educational foundation in the field of business and management. Craig'scertifications further showcase their dedication to staying current and expanding their skill set in the industry.