Claudia Natasya Tambunan

Claudia Natasya Tambunan currently serves as the Business Growth and Marketing Lead for Digital Goods at Tokopedia, a position held since October 2018, which has evolved from previous roles in insight and growth within the same domain. Claudia's expertise includes analyzing marketing performance, leading campaign initiatives, and optimizing acquisition strategies, achieving significant improvements in new buyer acquisition and cost reduction. Claudia also contributed to marketing campaigns for various digital products and led notable campaigns such as "Semangat Ramadan" and "Waktu Indonesia Belanja." Prior experience includes a role as a Digital Marketing Tutor at Digital Skola and an internship in project management at PT Global Media Komunikasi Sarana. Claudia holds a Bachelor's degree in Business Administration and Management from Institut Teknologi Bandung and spent a semester as an exchange student at Vrije Universiteit Amsterdam.