Nadhira Zhafirany

Nadhira Zhafirany has built a robust career in marketing and customer relationship management, currently serving as Growth Marketing Lead at Tokopedia since May 2022, where Nadhira has successfully implemented automated communication strategies, contributing significantly to growth. Previously, Nadhira held the position of Group CRM & Loyalty Senior Associate at HappyFresh, driving a 15% increase in loyalty program adoption and enhancing app engagement through innovative gamification. Nadhira's earlier experience includes roles as CRM Specialist at Fabelio, CRM Business Analyst at Telenet, and Marketing Analyst Intern at iNewsTV, demonstrating a strong foundation in data analysis and campaign effectiveness across various industries. Nadhira's educational background includes a Master's degree in Business Administration from KU Leuven and a Bachelor's degree in Business and Economics from Cardiff University and KU Leuven.