Tokopedia
Nelson Adiwira Panata is a seasoned product manager currently serving as the Global E-Commerce Product Manager at ByteDance since February 2024, where efforts focus on enhancing the content generation experience between Tokopedia and TikTok Shop. In addition to this role, Nelson has been with Tokopedia since August 2019, initially as an Associate Product Manager and progressing to Lead Product Manager for the Content Creator Platform, driving growth in social commerce through innovative content solutions. Notable achievements include revamping Tokopedia's Category Landing Pages, significantly increasing conversion rates, and developing a machine learning-based automatic product classification system. Prior experience includes a position as an Associate Product Manager at Bizzy Indonesia, where critical tools for a B2B marketplace were launched, and an internship as a Business Analyst at Anabatic Technologies. Nelson holds a Bachelor of Science in Business with a focus on Management Information Systems from Indiana University - Kelley School of Business.