Sherine Pranata

Sherine Pranata is a seasoned Category Manager specializing in Food and Beverages at TikTok Shop since July 2024. Prior to this role, Sherine served at Tokopedia from February 2019, progressing through various positions including Category Development Senior Lead, where responsibilities included leading Joint Business Planning with major FMCG companies and driving category growth through data analysis and market-focused strategies. Earlier roles at Tokopedia involved managing key accounts and developing growth initiatives for the Health, Personal Care, and Mom & Baby categories. Sherine's career began at Genetics Indonesia, where as Project Manager, oversight included planning and operations for Direct-to-Consumer products, alongside a role as Clinical Sales Specialist, which involved training and support for the sales team. Sherine holds a Bachelor of Science in Biomedical Sciences from UCL (2014-2017) and completed education at Anglo-Chinese Junior College (2012-2013).