Liuba K.

Liuba K. is a seasoned professional with extensive experience in product management and digital communication. Currently serving as Product Director at Toloka since April 2021, Liuba leads a team of 30 professionals to define and execute product strategies that align with customer value and business growth. Prior to this role, Liuba held the position of Head of Product at Yandex, where responsibilities included managing the product portfolio and representing the company at various industry events. Liuba's earlier experience at Yandex.Market involved driving market B2C interface strategies that significantly boosted orders and annual recurring revenue. Additionally, experience as Senior Digital Communication Manager at PepsiCo focused on developing integrated digital strategies, while a role at Pichesky as Senior Account Manager emphasized client relations and strategic management in digital marketing. Educational credentials include a recent program at Reforge and degrees in Digital Communications and Public Relations from IKRA 3.0 and the Fashion Industry Institute, respectively.