Wee Han Cheng

Wee Han Cheng is a seasoned professional with extensive experience in consumer insights and research across various industries in South East Asia. Currently serving as the Director for Toluna since August 2015, Wee Han Cheng focuses on delivering both quick agile studies and comprehensive strategic research for high-profile clients, including Nestle and Unilever. Previous roles include Client Development Director at Lightspeed GMI, where a regional approach was adopted to transition consumer research online, and Director of Consumer Research at The Nielsen Company, leading insights for financial institutions. Early career experience includes significant contributions to customer experience at OCBC Bank and foundational service quality roles at UOB. Academically, Wee Han Cheng holds a B. Eng in Civil Engineering from Nanyang Technological University, a Diploma in Accounting from LCCI (UK), and completed a program on Disruptive Strategy at Harvard Business School.