Lara Romack

Lara Romack is an accomplished Regional Sales Director with extensive experience at Tom Ford Beauty and Bobbi Brown Cosmetics, managing sales strategies and leading teams across the Southeast region for Estee Lauder Companies. Demonstrated expertise includes achieving consistent sales plans, managing budgets, and collaborating with cross-functional teams on promotional strategies. Lara has a strong background in team development, having successfully recruited and coached top talent in previous roles at Lancôme, Belk, and Origins. With a Bachelor of Science in Communications (Marketing) from the University of North Carolina at Greensboro and honors from the University of Phoenix, Lara combines analytical skills with strategic event planning to drive incremental volume and attract new clients.