Alejandra Aparicio

E-commerce Strategy & Digital Marketing

Alejandra Aparicio is an experienced professional in e-commerce strategy and digital marketing, currently working at TOM FORD FASHION since November 2025, where responsibilities include enhancing digital performance and brand positioning through market research and analysis. Prior to this role, Alejandra worked at Golden Goose as a Style Maker and contributed to e-commerce and marketplaces from September 2022 to September 2025. Additionally, experience includes collaboration at Palacio de Santoña for a fashion show in October 2024 and roles as a sales assistant at El Corte Inglés and Levytarte, where Alejandra served as a Community Manager. Educational qualifications include a Master’s degree in E-commerce Management from Universidad Europea, a course in Digital Marketing from ELLE Education, and a Master's degree in Fashion Communication and Digital Media from Istituto Marangoni, complemented by a degree in Journalism from Universidad Francisco de Vitoria.

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