Liane Hinrichs

Liane Hinrichs currently holds the position of Senior Manager Loyalty Marketing & CRM at Tom Tailor since January 2022, following a series of roles within the same company, including Senior Manager CRM & Onsite Marketing (interim) and Senior Manager Projects & Business Development. Previously, Liane managed the Tom Tailor and Bonita E-Shops and oversaw various aspects including marketing, shopping experiences, and team leadership. With extensive experience in E-Commerce and online communications, Liane has been influential in the development and execution of marketing strategies across multiple platforms. Educational background includes a degree from Fachhochschule Oldenburg/Ostfriesland/Wilhelmshaven.