Daniel Carter is an accomplished Lead Analyst at tombola since August 2021, where expertise in commercial impacts and data-driven strategy has been applied across various domains including customer experience, fraud, compliance, and safer gambling. Prior to this role, Daniel served as Data Design Manager at Virgin Money, contributing to marketing, fraud prevention, and financial risk management. Experience also includes working as a BI Consultant at Peak Indicators Limited, delivering comprehensive Business Intelligence solutions, and as an Oracle Business Intelligence Consultant at Sopra Steria, where Daniel specialized in Oracle technologies. Daniel's career began as a Graduate Oracle Business Intelligence Consultant, focusing on BI solution development using SQL and OBIEE. Daniel holds a BSc Hons in Computer Science with a focus on Games and Virtual Environments from Newcastle University.