Rachel Kellett is a seasoned professional in the field of customer relationship management and growth strategy, currently serving as Senior Growth Manager at tombola since July 2023. Prior roles include Senior Loyalty Manager at Domino’s Pizza UK & Ireland Ltd, Head of CRM at Missguided, and various managerial positions at Sky Betting & Gaming, where expertise was developed in CRM strategy and decision-making. Rachel began a career in customer data analysis at Asda and progressed through roles at International Personal Finance, starting as a CRM Database Co-Ordinator. Educational background includes a BSc (Hons) in Business Information Systems from Leeds Beckett University and a Certificate in Interactive and Direct Marketing from The Institute of Direct and Digital Marketing.