TomboyX
Liz Wagner has extensive experience in various roles within the ecommerce and digital strategy fields. Liz started their career at Hodgson/Meyers as an Online Marketing Specialist before moving to Starbucks, where they quickly progressed to Senior Manager Ecommerce. At Starbucks, they played a key role in developing and executing the company's ecommerce strategy, leading to significant growth in revenue. Liz also led a sitewide redesign and the establishment of Starbucks' first internally managed ecommerce division. After Starbucks, Liz joined BECU, a large credit union, where they held positions such as Digital Product Manager, Senior Manager of Digital Strategy, and Director of Digital Transformation. During their time at BECU, Liz focused on driving digital transformation, developing equitable digital experiences, and leading diversity and inclusion initiatives. Liz's most recent role is as the VP of Ecommerce & Technology at TomboyX, where they continue to leverage their expertise in ecommerce and technology.
Liz Wagner obtained a Leadership Executive Master of Business Administration (LEMBA) degree from Seattle University from 2018 to 2020. Prior to that, they received a Bachelor of Arts (BA) degree in English with a minor in Business Administration from the University of Illinois Urbana-Champaign, which they completed from 2003 to 2007. In addition, they obtained a certification as a Certified Scrum Product Owner from SolutionsIQ in February 2017.
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TomboyX
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TomboyX is disrupting the $13B apparel industry, starting at the foundation - underwear. With a keen focus on fit and quality, they are for every body. Their brand promise is to help you feel comfortable in your own skin and to be unapologetically you - all day, every day. You might’ve heard this story before. Sort of. TomboyX was founded the way many brands are, trying to fill a need that had gone unfilled for far too long. We asked ourselves, “How hard can it be to make good underwear?” And by that we meant underwear that fit regular bodies and fit how we saw ourselves. And underwear that any body could feel comfortable in, regardless of where they fell on the size or gender spectrum. In trying to fill a need, we unwittingly unleashed an outpouring of emotion. The comments and conversations, e-mails and letters that we’ve read from our customers told us long ago that we were onto something bigger. At the heart of it all, we’re still us, the same founders since the beginning, with the most supportive and thought-provoking customers we could’ve ever hoped for. You helped us to create what TomboyX is today. So look for new products, take a spin through some of our video pieces, maybe read a snippet here and there on the site. And, as always, tell us what you really think (we know you will!)