Bill Latta

Bill Latta serves as the President of Focus on Performance, LLC since September 2013, specializing in coaching, training, and consulting for professionals in sales, sales management, customer service, and marketing. Additionally, since May 2016, Bill has been a Referral Agent for Tomlin St Cyr Real Estate Services, facilitating connections for home sellers, buyers, and agents seeking brokerage opportunities. Prior to these roles, Bill held the position of Sr. VP at The Auto Club Group from October 1995 to July 2013, where oversight of membership product, pricing, and sales resulted in substantial membership growth. Bill’s career began at MetLife in various roles leading to the position of Marketing Vice President, with foundational education from the University of North Carolina at Chapel Hill (MBA) and Wake Forest University (BBA).