Sally Yu

Sally Yu is an accomplished media strategy professional with a strong background in media planning and buying. Currently serving as Media Strategy Director at Tomorrow Agency since June 2023, Sally has previously held roles such as Senior Media Planner & Buyer at both Tomorrow Agency and Direct Response Media, as well as Digital Account Manager at WebSavvy. With extensive experience in executing comprehensive media campaigns for property clients and a keen ability to leverage research data, Sally has demonstrated expertise across multiple media channels. Sally's educational background includes a Bachelor of Commerce in Marketing and Management from the University of Melbourne and a recent certification in E-commerce Strategy and Experience from RMIT Online.