Paulo Cesar Bacarin Filho

ECommerce Team Leader at Tom's of Maine

Paulo Cesar Bacarin Filho has a diverse work experience spanning over several years. Paulo Cesar is currently serving as an ECommerce Team Leader at Tom's of Maine since 2022. Prior to this, they had an extensive tenure at Colgate-Palmolive, where they held various roles. These included Customer Development Manager - eCommerce Pure Players from October 2020 to June 2022, Associate Business Development Manager from July 2019 to October 2020, and e-Commerce Manager from April 2016 to June 2019. In their e-Commerce Manager position, they were responsible for formulating and implementing strategies to enhance customer and shopper engagement, improving execution, and developing compelling activities. Paulo Cesar also had a short-term assignment as an E-Commerce Short Term Assignee in Latin America for Colgate-Palmolive from March 2018 to December 2018. Before that, they worked as a Customer Development Manager and managed the Global Customers team, overseeing the sales executives and improving commercial partnerships with Carrefour and Dia%. Additionally, they had roles such as a Shopper Development Manager, Customer Development Short Term Assignee - Walmart Global Center of Excellence, Customer Development Executive - Martins Atacado, Sales Executive - Wholesalers & Distributors, Retail Marketing Expert - Hypermarkets, Category Management Analyst - Walmart, Category Management Analyst - Drugstores, and Retail Marketing Intern - Pharmacies & Drugstores.

Paulo Cesar Bacarin Filho started their education in 2005 at ESPM Escola Superior de Propaganda e Marketing, where they pursued a Bachelor's degree in Business Administration and Management, General. Paulo Cesar completed this degree in 2009. In 2011, they enrolled in FIA - Fundação Instituto de Administração for a post-graduation program in Sales Management and Negotiation, which they completed in 2012. Additionally, during the same year, they obtained a postgraduate degree in Sales Management & Negotiation from FIA Business School.

In terms of certifications, Paulo Cesar Bacarin Filho has obtained several. In 2023, they completed the courses "Presenting Data Visually" and "Crafting Strategic Visual Stories" from The Presentation Company. In 2022, they obtained the "2022 Total Digital Certification" from Colgate-Palmolive, as well as certifications in "EMBER / torch™ Next Commerce Leadership" and "AI Ready | Analytics Fluency." In 2021, they received the "Total Digital Certification 2021" from Colgate-Palmolive, and in 2021, they completed the "Digital Practitioner Bootcamp | Digital Commerce" from Colgate-Palmolive.

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