Bianca Vidican serves as the Head of Strategic Business Development for North America at TomTom since July 2023. Previously, Bianca held the role of Vice President of Business Development at Cubic Telecom, where responsibilities included driving connected software business development and marketing leadership in the U.S. region. With a strong background in global business development, Bianca excelled at HARMAN International as Director of Sales for Stellantis CBU, successfully increasing the book of business to over $1 billion and leading innovative projects. Earlier experience includes positions at Magna International and Delphi, where Bianca led various initiatives in business development and strategic negotiations across prominent automotive programs. Bianca's educational background includes a Bachelor of Science in Merchandising Management from Michigan State University.
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