Vidya Rao

Vidya Rao is an experienced content strategist and creative consultant, currently serving as the Director of Cross-Platform Content Strategy and Managing Editor at Tonal since February 2022. As the Founder and Creative Content Consultant of Vidya Rao Creative, LLC since August 2019, Vidya has developed editorial strategies and content for clients including Knowable and TODAY. Previous roles include Editorial Strategist at Square, Global Editorial Lead for Uber Eats, and freelance work for CNBC and NBC. Notably, Vidya was a Senior Food Editor at NBCUniversal Media, where a transformative strategy led to significant growth in online engagement for TODAY Food. Vidya's educational background includes a Master’s in Journalism from Columbia University and a Bachelor's in Political Science/African American Studies from the University of Minnesota.