Jay Mark Caplan

Jay Mark Caplan is a Creative Strategist and Designer at TONIC DNA, leading brand strategy, communications planning, and visual identity since May 2022. Prior to this, Caplan worked as a Freelance Editorial Copywriter at Above Below, focusing on marketing insights and technology. As Director of Strategy and Creative at Sensix Communications & Events, Caplan developed strategies for live and online events. In previous roles at McCann Worldgroup, strategic planning for Coca-Cola and advertising strategies for other major brands were key responsibilities. Caplan also served as Associate Research Director at China Youthology, managing qualitative research projects, and began as a Copywriter at Energy BBDO. Educational qualifications include a BA in Philosophy and East Asian Studies from McGill University and a Bachelor's degree in East Asian Studies from CUHK.