TONIC DNA
Jay Mark Caplan is a Creative Strategist and Designer at TONIC DNA, leading brand strategy, communications planning, and visual identity since May 2022. Prior to this, Caplan worked as a Freelance Editorial Copywriter at Above Below, focusing on marketing insights and technology. As Director of Strategy and Creative at Sensix Communications & Events, Caplan developed strategies for live and online events. In previous roles at McCann Worldgroup, strategic planning for Coca-Cola and advertising strategies for other major brands were key responsibilities. Caplan also served as Associate Research Director at China Youthology, managing qualitative research projects, and began as a Copywriter at Energy BBDO. Educational qualifications include a BA in Philosophy and East Asian Studies from McGill University and a Bachelor's degree in East Asian Studies from CUHK.
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TONIC DNA
We are TONIC DNA, a group of fresh and dynamic Directors ‘N Animators. We are a full-service, award-winning studio with a home base in Montreal, sister offices in Toronto and Mexico City, and clients and collaborators around the globe. Drop us a line to say hi, bonjour or buenos dias! Over the past 35 years, we've made a name for ourselves by consistently delivering unique, diverse and top-quality creative content for our clients around the globe, leading the way in animation techniques like 2D, 3D/CGI, motion graphics, stop motion, VFX and combo with live action. Obsessed with all things animation, we work with the best artists, directors and digital production pros in the business to bring big ideas to life across every platform. In advertising, we craft branded content, commercials and interactive digital experiences that capture the imagination. Over the years, we've worked with some of the industry's top agencies and brands, creating memorable campaigns for McDonald's, Nestlé, Canadian Tire, Cadillac, United Airlines and Coca-Cola, to name just a few. In TV and film, we've mastered the art of making big and small screen magic, crafting compelling stories and iconic characters for feature films, short films and series (while collecting a few accolades along the way!). Some of our proudest moments include producing the Academy Award®-winning short film The Old Man and the Sea and the Oscar®-nominated short film The Old Lady and the Pigeons. Got an animation project in mind? Give us a call and let's bring your story to life.