Joanne Kok

Joanne leads the work at Tonic3 that focuses on user-centered research and strategy ensuring the work they deliver is grounded in a fully articulated view of reality - because great user experience simply cannot be delivered without it.

Her specialty is crafting rigorous, yet practical client programs grounded in a rich, nuanced knowledge base. This base provides the foundation for everyone’s work and makes it possible for Tonic3 to help clients deliver delightful, differentiated user experiences. As Joanne has honed her innate curiosity though work in industries as diverse as e-commerce, finance, software development, and travel, and with experiences ranging from leading Travelocity’s Global Consumer Insight group to helping both start-ups and major brands, such as Intuit, Lennox, Envestnet and Active Network, she has developed the ability to quickly grasp both the core factors and nuances that face each new client. Joanne is an avid traveler, and loves nothing more than to explore new and familiar places and cultures with her husband and son.