RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand “Too Yumm!” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. With the latest launch of ‘Naturali’—a sector debutant brand in the personal care space RPSG FMCG has forayed into the ₹34,000 crore hair and skin category of the larger ₹70,000 crore organized personal care segment in India—which is currently growing at an annual rate of about 10%. The division in the past has also made entries into Traditional snacks (Evita) and Ayurveda (Dr. Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions. 

Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, personal care & staples to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr. Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.



RPSG (FMCG) - Guiltfree Industries Limited

RPSG (FMCG) - Guiltfree Industries Limited's headquarters in Kolkata, India

This department provides administrative and organizational support to ensure smooth operations and effective management.

Management Support

This department focuses on overseeing and driving sales activities to achieve business targets and growth.

Sales Management

This department focuses on promoting products and services, managing brand image, and engaging with target audiences.

Marketing Department

This department focuses on maintaining and growing relationships with key clients to drive revenue and enhance customer satisfaction.

Key Account Management

The Sales and Marketing Team at Guiltfree Industries Ltd (GIL) is responsible for driving the growth and market presence of brands like "Too Yumm!" and "Naturali" across various sales channels including retail chains, neighborhood stores, institutional sales, exports, and online platforms. They strategize and execute marketing campaigns, manage brand positioning, handle key accounts, and optimize e-commerce activities. This team ensures that the products are perceived as healthy, guilt-free options and are well-distributed and marketed to achieve significant market penetration and sales targets.

Sales and Marketing Team

This department oversees strategic operations and quality management within the organization.

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