RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand “Too Yumm!” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. With the latest launch of ‘Naturali’—a sector debutant brand in the personal care space RPSG FMCG has forayed into the ₹34,000 crore hair and skin category of the larger ₹70,000 crore organized personal care segment in India—which is currently growing at an annual rate of about 10%. The division in the past has also made entries into Traditional snacks (Evita) and Ayurveda (Dr. Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions. 

Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, personal care & staples to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr. Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.



RPSG (FMCG) - Guiltfree Industries Limited

Shashwat Goenka

Vishnu Kapoor

Uday Singh Yadav

Pankaj Kumar Dhoot

Partha Prateem Mukherjee

Sharma Prashant

Sunil Patil

Rohit Garg

Sayan Basu Rai Chaudhury

Janesh K

Sachin Pai

The Sales and Marketing Team at Guiltfree Industries Ltd (GIL) is responsible for driving the growth and market presence of brands like "Too Yumm!" and "Naturali" across various sales channels including retail chains, neighborhood stores, institutional sales, exports, and online platforms. They strategize and execute marketing campaigns, manage brand positioning, handle key accounts, and optimize e-commerce activities. This team ensures that the products are perceived as healthy, guilt-free options and are well-distributed and marketed to achieve significant market penetration and sales targets.

Sales and Marketing Team

Leadership Team

Operations and Supply Chain

Sales and Marketing Team

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Leadership Team

Operations and Supply Chain