Amanda Shaffer

Amanda Shaffer is an experienced business development professional currently serving as the Business Development Manager for the East region at Torani since March 2019. Previously, Amanda held multiple roles at FETCO from October 2012 to March 2019, including Director of National Accounts and Regional Sales Manager, where significant achievements included contract negotiations and managing vendor relationships. Prior experience includes Associate Category Manager at RaceTrac Petroleum, where Amanda increased retail sales in the brewed category and coordinated training across 330 store teams. Earlier roles at Flowers Foods involved advising on category management, leveraging data analytics, and creating strategic marketing initiatives. Amanda began their career as a Brand Ambassador at Hype Agency, focused on consumer promotion campaigns. Amanda holds a BBA in Marketing from Kennesaw State University and has foundational marketing education from Valdosta State University.