Tricia Lang Johnston

Tricia Lang Johnston has a diverse work experience spanning various industries and roles. Tricia is currently the Director of Marketing, Innovation at Torani (R. Torre & Co.) since 2021. Prior to that, they founded Tricia Johnston Consulting in 2015, where they provided marketing strategy, innovation, and insights consulting services to consumer packaged goods companies such as MARS, Torani, Mezzetta, Pots & Co, and Logitech.

In their role at Tricia Johnston Consulting, Tricia led cross-functional teams, launched new sub-brands, and developed and launched transformational new products. Their work experience at MARS Food US includes roles such as Senior Manager, Global Consumer & Market Insights from 2012 to 2015, Brand Manager for Seeds of Change from 2010 to 2012, and Associate Marketing Manager for Ben's Original Rice from 2006 to 2010. During their time at MARS, they played a key role in driving growth and profit objectives through marketing programs and product innovation.

Tricia also has experience working at The Walt Disney Company - Walt Disney Studios Home Entertainment, where they held roles in brand marketing, product management, customer marketing, and promotions from 2004 to 2006. Earlier in their career, they worked as a Senior Consultant at CSC Consulting from 1997 to 2002, where they assisted clients such as Bank One, Heller Financial, and Motorola in the implementation of technology solutions.

Overall, Tricia Lang Johnston brings a wealth of experience in marketing strategy, innovation, consumer insights, and project management to their current role at Torani and their previous consulting work.

Tricia Lang Johnston's education history includes a Bachelor of Business Administration (BBA) degree in Marketing from the University of Wisconsin-Madison and a Master of Business Administration (MBA) degree in International Marketing from the Thunderbird School of Global Management. Prior to their university studies, they attended New Trier High School.